Though they can be scribbled on a sticky note, it’s often easier to create these journeys digitally. You can create these maps with a blank wall and a pack of sticky notes.
But you don’t actually need customer journey mapping tools. You can use customer journey mapping software like Excel or Google sheets, Google Decks, infographics, illustrations, or diagrams to create your maps. With this information uncovered, you can improve the customer experience, giving your customers a positive experience with your company. There are often four main stages in your sales funnel, and knowing these can help you create your customer journey maps: They include all the touchpoints along the way. Customer journey maps are often visual representations showing you the customer’s journey from beginning to end.
So, what is customer journey mapping? Essentially, customer journey maps are a tool that you can use to understand the customer experience.
Bonus: Get our free, fully customizable Customer Experience Strategy Template that will help you understand your customers and reach your business goals.
